Our Basic Management Focus

The Property Management strategy for Jackson Property Company communities is to remain focused on the basics of our business and outperform our competitors by applying stringent attention to detail and focusing on the basic elements of our business including but not limited to:

PRICE - THE BASIS FOR OPTIMUM PROSPECT ATTRACTION

Our management team has developed and maintains a significant proprietary market research database. We track the essential statistics of each competing property, including occupancy levels, features, amenities, rental rates, merchandising and promotional activity, rental concessions and other leasing parameters. The availability of this information to all JPC personnel places us in a position to respond quickly and appropriately to the dynamics of the market and allows us to posture each community to be more competitive in the marketplace.

PRODUCT - THE BASIS FOR CAPTURING A LEASING PROSPECT

People desire apartment homes that are clean, well-maintained and hassle-free. Quality Assurance in the turnaround process is an absolute that cannot be compromised. The JPC turnaround process utilizes a series of detailed checklists to assure the quality of each element in the turnaround process to control and minimize the downtime of a unit after move-out. Our quality assurance process is uncompromising and demands that all work be completed in not more than seven (7) days so that loss of income because of unit vacancy (i.e., Loss-to-Vacancy) will be minimized.

PERSONNEL - THE BASIS FOR QUALITY IN LEASING AND MANAGEMENT

Our primary resource is our employee base. Well trained, highly focused, self-motivated and quality individuals are the basis for our success. Our employee-selection process identifies candidates who are most likely to become highly productive, long-term employees whose goals are congruent with the goals of our company and the property which they serve. Continual training and employee development programs help to assure optimum performance from each employee.

DILIGENT ACCOUNTING AND REPORTING - THE COMPASS FOR DETERMINING PERFORMANCE

Our accounting and reporting systems are among the best in the industry. Our accounting and technical staff are supported by sophisticated computer and information systems. This capability allows us to customize accounting and reporting methods covering every facet of the property, and provides our clients with comprehensive marketing, financial and operational information in the format they require.

PROPERTY PRESERVATION - THE BASIS FOR QUALITY ASSURANCE

JPC has developed a comprehensive preventive maintenance program that protects the value of each asset. We employ and train maintenance technicians and other service personnel with the prerequisite technical skills and a strong customer service orientation. A series of weekly/monthly checklists helps us to assure that our focus is on the product and its proper preservation so that deferred maintenance and curable obsolescence are minimized and the value of the asset is preserved and enhanced.